The resurgence of Indian Classical Music : Learning classical music in the digital era

The resurgence of Indian Classical Music : Learning classical music in the digital era

In this rapidly evolving digital era, classical music is experiencing a remarkable resurgence, especially among younger generations. Recent statistics reveal that, in the past two years, there has been a substantial increase in classical music consumption on Spotify in India (nearing a growth rate of 500%). Interestingly, more than 45% of these listeners are under the age of 25.

Another study reveals that there has been a significant increase in audience engagement by Indian classical music artists and dancers via social media during the lockdown. The research confirms that social media platforms have provided a medium to many classical music artists and helped them reach a wider audience from the comfort of their homes. 

Indeed, the advent of digital technology has revolutionized various aspects of the music industry. From production and distribution to consumption, technology has bridged gaps and opened new avenues for artists. This digital transformation has been a catalyst for the renaissance of classical music.

Classical Music

Social Media Impact

Social media platforms like Instagram, YouTube, and TikTok have become powerful tools for classical musicians to connect with global audiences.  A recent Artspire study shows that “Social media plays a crucial role in artists’ career development by enhancing visibility, expanding networks, and providing global access. It serves as a medium to showcase new work and help in fostering connections with diverse audiences and stakeholders for professional growth.”

Even concert experts like Rohit Kaul express the same notion about the impact of social media on classical music. 

Rohit Kaul, (Head of HCL Concerts) highlights that digital media bridges the gap between tradition and technology and empowers smaller artists in the Indian classical music space. He emphasizes the pivotal role of social media in establishing and promoting new talent within the industry.

Along with social media impact, virtual music concerts are another factor that played a vital role in making classical music popular among the younger generation and increasing its popularity immensely. 

Virtual Music Concerts

It all started during the pandemic, when restriction of physical distancing accelerated the adoption of virtual concerts. However, this option is transforming from a temporary solution to a permanent feature of the music industry due to enhanced flexibility. Streaming platforms like Spotify and Apple and dedicated websites have made it possible for artists to perform live for a global audience without the constraints of physical venues.

Virtual concerts offer artists the flexibility to reach audiences worldwide, fostering a sense of global community. They provide an immersive experience and allow fans to enjoy performances from the comfort of their homes while breaking down geographical barriers. 

Singer and songwriter Rohan Solomon praises online concerts for providing artists with a home-based platform to share new music with their audience. He emphasized that many people discover songs through social media live sessions and then search for them on streaming platforms.

Virtual Music Classes

Along with virtual concerts, virtual music classes have also gained significant popularity in recent years. They offer a convenient and accessible way for aspiring musicians to learn from maestros. Renowned teachers can now share their expertise with students globally and transcend geographical limitations.

Virtual music classes provide personalized learning experiences and allow students to progress at their own pace. The interactive nature of online lessons fosters a direct connection between teachers and students, creating a conducive environment for skill development.

Benefits of Music

  • Cognitive Development: Learning music enhances memory, attention, and problem-solving skills.
  • Emotional Well-being: Music has a positive impact on emotional well-being. It also helps in reducing stress and anxiety.
  • Discipline and Patience: Mastering a musical instrument instills discipline and patience and helps in building many valuable life skills.
  • Cultural Appreciation: Classical music exposes individuals to diverse cultures and histories and fosters a sense of appreciation for human creativity.

Conclusion

In conclusion, the digital age has undeniably reshaped the face of the music industry and led to a resurgence of interest in classical music. The synergy of social media, virtual concerts, and online classes has created a vibrant renaissance and engaged the young generation in our Indian classical music profoundly.

If you are looking for highly professional online music classes for you or your family members, then check our website XCool – The Digital Gurucool. We offer diverse music lessons for people of all ages, at an affordable rate. Book a Demo class and experience the difference.

admin Avatar

Leave a Reply

Your email address will not be published. Required fields are marked *